Chiara Raho

Chiara Raho

The synergy continues between Angelini Design and Molino Casillo, leader in the production, processing and marketing of wheat, offering flours and semolina of excellence since 1958. The agency has become a strategic partner to the company both for creative consultancy and for the planning – and delivery – of editorial content and marketing initiatives. While developing the brand’s relaunch and repositioning, considering the growing demand for flour for at-home baking, Angelini suggested leveraging the favorable moment in mass market retail to relaunch the brand and its B2C market approach. This resulted in a medium/long-term action plan to be implemented across different channels at the same time.

Starbucks entrusted Angelini Design with creating its Spring season communication material. The project stems from a collaboration with Kiran Patel, a British artist known for her delicate works, imbued with the poetry of natural shapes.

Starbucks – the major American coffeehouse chain – has launched a campaign to advertise its new delivery service in China, taking its products into the digital world. In collaboration with elema.com, one of the country's most important delivery platforms, Starbucks now invites clients to enjoy its products even outside its shops, by ordering through an app and enjoying convenient home delivery.

Thursday, 18 November 2021 12:21

Flying in the year of Mickey

New stage in the collaboration between Shanghai Disney Resort and China East Airlines. Also on this occasion, Angelini Design carried out an immersive and engaging communication project with the aim of guiding tourist traffic from some strategic locations in China to the Shanghai Disney Resort during the most special period of the Chinese year, the New Year. The agency has created a communication project that, between tradition and magic, accompanies passengers from the spaces of the strategic Hongqiao airport hub to the cabins of two Chinese airline planes.

Thursday, 18 November 2021 10:55

MPS Agroalimentare, enhancing local excellence

In this day and age, agriculture, local territory and sustainability are a focal interest for many organizations in the business world and in society. Italian major bank Monte dei Paschi di Siena has always had a special bond with these issues, and decided to make its commitment even more tangible by creating the MPS Agroalimentare sub-brand and opening branches in strategic areas throughout the nation. In order to best communicate this project and its dedication to enhancing local agro-food excellences and to supporting small – but important – businesses in the field, Angelini Design developed an effective visual identity that is distinctive yet clearly conveys the connection with MPS.  

Wednesday, 17 November 2021 14:38

With Duffy, Disney’s magic takes flight

As the Shanghai Disney Resort has renewed its collaboration with China Eastern Airlines – continental China’s airline serving regional, national and international routes – Angelini Design was entrusted with an articulated communication project: to create a full immersive experience for passengers, extending from Shanghai’s strategic Hongqiao airport hub to the cabin of their Boeing 737. The concept of the project – Joyful journeys begin with cherished friends – was defined to win passengers over and motivate them to visit the amusement park, drawing a connection between Duffy’s world and the Shanghai Disney Resort so that they can coexist in harmony while remaining two distinct dimensions.

Wednesday, 17 November 2021 13:45

Annual Report collection

SACE is an insurance-financial company that offers guarantees and financial support to Italian exporters, supporting the growth and development of Italian companies in Italy and throughout the world. 

Wednesday, 17 November 2021 12:28

A bite of freshness

Angelini Design has revamped the packaging system for Fresh Bread, the premium range of six baked goods by leading convenience store brand, Lawson. 

Prima Industrie is a global leader in the development, manufacturing and marketing of laser systems for industrial applications, sheet metal processing machinery, industrial electronics, laser sources and additive manufacturing solutions.

Tuesday, 16 November 2021 11:51

Francorosso. Feel different, Feel red.

Francorosso, part of the Alpitour group, is a leading tour operator offering the Italian market travel experiences all over the world, with accommodations in top hotels and luxury resorts. Its collaboration with Angelini Design began in 2016, with an aim to build a new communication strategy to re-launch the brand at both consumer and business level, and to reposition it in the premium and high-end segment.

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