The small boxes are made in metal and mimic the colors of licorice and mint. The typically retro style, material and finish are the result of a mix of quality, refinement and attention towards tradition, values that Amarelli has always carried forward with coherence, allowing it to maintain a solid position as one of the longest standing Italian brands.
Through its stylistic choices and design skills, the agency places itself in a consulting position. The Black Label and Mint Label graphics illustrate the Amarelli flagship product through classic lines and elegant finishes, packaged in a bright black color. Made with selected roots from the Sibari plain, according to an ancient and unsurpassed recipe and an innovative extraction method, this product maximizes the organoleptic properties of licorice and creates a precise and recognizable identity image in the mind of the consumer.
