The stars of this “kitchen jam session" are Vera Dragone, a captivating singer with natural stage presence, and multi-instrumentalist Giorgio Cuscito, a jazz musician who brings infectious energy and rhythm. Both were chosen to embody the brand's core values—spontaneity, creativity, and zest for life—and for their ability to connect authentically with an audience.
Each episode works like a short live performance where food and music flow together, with Olio Basso’s extra virgin olive oil as the constant.
But the real strength extends well beyond the content itself. Angelini Design developed the entire media strategy, designing a cross-channel plan built on the element of surprise—from narrative tone to release rhythm to distribution across multiple digital platforms.
The campaign generates real engagement and turns audience curiosity into an active, ongoing conversation with the brand.
