Working closely with Hong Kong Disneyland to capture the essence and uniqueness of this innovative new destination, Angelini Design's launch strategy centers on the magnetic appeal that narratives from distant cultural origins have on a target audience. In the case of Frozen World, elements inspired by Nordic traditions exert a powerful allure on the Chinese audience.
Angelini Design has translated this cultural exoticism in two distinct ways, each designed to deeply engage visitors. Firstly, by centering the visual identity around rosemaling – the ornate Scandinavian folk art – and Frozen's distinctive crocus flower. Secondly, and most importantly, by introducing a new format to Hong Kong Disneyland that aims to frame visitors' emotions, capture their memories of the journey, and encourage them to share magical experiences in the form of gifts with loved ones.
With the concept "From Arendelle with Love" at the core of the brand identity, Angelini Design meticulously crafted the launch materials for the press, including a premium gift box adorned with a regal stamp and a royal invitation scroll, a newsletter, and a welcome folder containing a press release and badges.
Through Angelini Design's strategic launch and brand identity creation, World of Frozen warmly reminds visitors that happiness is always greater when shared.
