The line sold over 700,000 bottles in 2016, and is dedicated to a young and modern audience of wine lovers with a penchant for fashion. Sold through traditional distribution channel, it focuses on wine bars, bars and trendy restaurants. For the leader of Franciacorta wines, Angelini Design created single and magnum boxes for the variations of Berlucchi ’61 - Brut, Rosé, Satèn and the new ’61 Nature - as well as box sets and POP materials like stem glasses, cushions, scarfs, spumante buckets, and invitation card to the winery.
The new packaging features clean lines that make it both elegant and lively. The visual was inspired by spumante’s perlage, adding a sparkling and festive touch. The font is intertwined with visuals and echoes the texture of spumante with a materic gold foil. Full color contrasts with the interior of the pack and makes it more refined. Angelini will carry out the restyling of the entire Berlucchi ’61 line.