Astage is the new center for marketing in the digital world

Astage is the new center for marketing in the digital world

Angelini Design’s collaboration with the Italian stainless steel giant, Acciai Speciali Terni (AST), continues as the company extends its reach into digitalization. 2020-21 has seen a shift in the way companies interact with their clients, moving away from trade fairs towards the realm of online showcases. Angelini Design has created an innovative web portal for AST to take advantage of this global trend: ASTAGE - quite literally a digital “stage”.

ASTAGE offers a streaming platform for the visualization of events, presentations, and webinars that is set to become a point of reference not only for clients but for the stainless steel sector in general. The premiere event, “Patterned Finishes”, was held on the 8th of June, 2021, produced and directed by Angelini Design. The event includes speeches, an informative video, live studio commentary, interviews, and live questions and answers. From a technical standpoint, the event makes use of several visual effects, incorporating green screens for layering, infographics, animation, digital rendering of the products in question, and live interaction with viewers. 

As well as the online events, the platform will support private meeting rooms, landing pages for marketing campaigns, automation for data analytics, instant messaging, and will contain an archive of interviews and articles regarding AST’s research and activities. ASTAGE will serve as a powerful marketing tool for AST, pushing the company to the forefront in a competitive industry that is embracing the importance of online communication. 

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