The concept for the Easter campaign unites the line’s three eggs - dark chocolate with nougat and hazelnuts, dark chocolate with toasted hazelnuts, and milk chocolate with almond nougat - through art, focusing on the brand’s witch la Strega. The witch - a woman with a strong personality, unconventional and free - embodies the beauty of diversity, and Strega has traditionally underlined the value of this quality with originality. Angelini Design’s contemporary reinterpretation of this historic icon brings to mind the art world, fashion, and music with the witch of each of the three eggs proudly communicating its individual personality and flavor. The new illustration of the witch is radical, highly distinctive, and entirely modern, taking center stage in the packaging of the eggs in bold yellow, red, and white color schemes, according to the particular variety. The key visuals are also present in the brand’s 2022 catalog, introducing the new look alongside the brand’s classic lines of sweets, and have been implemented in the pop-up store in Rome’s Termini train station.
With respect for Strega’s history and legacy, Angelini Design’s creative work reinforces the brand’s unique position in the market with a fresh, daring concept, and something exciting for shoppers this Easter.
