Why music? Alberto Manai, Director of the Italian Cultural Institute, points out that "Among the many existing languages, music is perhaps the most universal one, capable of conveying emotions and feelings that go beyond linguistic, political and cultural barriers. The connection between Italy and China is not only a bond between governments but between people who are increasingly tightening relationships, deepening their knowledge of each other, learning to sing the same songs."
Angelini Design has created a visual identity for the event with both physical and digital invitation cards, a program booklet, and three backdrops that are featured on the stage at the Bulgari ballroom. The idea behind the image was to unite the key elements of the event: the concert piano and the flags of the two countries, communicating an elegance respectful of the context but also a dynamism that points towards the future. The venue, which served as the headquarters of the Chamber of Commerce during the 1920s-30s, was also a source of inspiration. Simple geometric elements were incorporated, reminiscent of those found in the works of various Italian artists of the period, particularly from the Art Deco style.
The abstract piano sits on a gold sheet of music: a color which often decorates Chinese royal palaces, altars, and temples, and is a symbol of wealth and prosperity in both Chinese and Western cultures.