参观者们在展厅中可以身临其境地进入20世纪50年代的修复车库,其间的物品与工具都无一不在呼应着那个年代的机械工坊,并通过这一形式向来宾们重点介绍新品牌,以及每个经典品牌不同的特性功能,展示旗下独特车型的魅力所在。通过强有力的艺术指导以及从从Fiat历史档案中所精心挑选的图片,展厅中的关键是觉效果与所有元素都得到了精准的定位。
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传承与历史的永恒情感
随着菲亚特克莱斯勒汽⻋集团(简称FCA) Heritage经典⼯坊的面世,使Fiat、Alfa Romeo、Lancia与Abarth等经典品牌首次联合亮相于同一平台中。 Heritage经典⼯坊为这些品牌典藏车型提供原产地证书、真品证书、鉴定技术与修复服务,让这些车型能够回到最开始的完美状态,以共同保护这些品牌的经典车型——其中有些是社会演进的缩影,另一些则是独家的奢侈品与传奇的竞技收藏。
安吉利尼(Angelini Design)受托为FCA汽⻋集团Heritage经典⼯坊进行全新的品牌识别设计,并为品牌首次亮相的两个车展进行展览空间设计,创新性地将‘平面图形设计‘与现实空间中进行展示。
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